If you are targeting the Chinese market, then you need to be aware that the country’s social media landscape is totally different from anywhere else in the world. With most Western social networks being blocked by the so-called Great Firewall … Read More
If you are an international digital marketer with experience targeting the Middle Eastern and African market, then you will know that you cannot treat the vast region of “the Middle East and Africa” as one singular entity. As well as … Read More
If you are an international digital marketer with experience targeting the Latin American market, then you will know how important it is to keep up to date with the trends and user behaviours in each country you are targeting. This … Read More
Social media marketing is an essential part of any holistic digital marketing campaign, but different markets require different social media strategies. This is because the most popular social platforms – where your audience spends their time and engages with brands … Read More
If you are an international digital marketer with experience targeting the Asian market, then you will know that you cannot treat the vast continent of “Asia” as one singular entity. As well as the obvious differences in language between countries, … Read More
Image credit: Carlos Baglietto. On 16 May 2024, I had the incredible opportunity to attend the International Social Summit in Barcelona. It was a day full of learning, networking and growing alongside other marketing experts. It was my first time … Read More
Thinking of entering a new market, or wanting to improve your existing performance overseas? When your business is targeting international markets, that international element adds a whole extra layer of complexity to your marketing strategy. In order to succeed, you … Read More
What is Naver? Naver is a South Korean online platform that offers a wide range of services including a search engine, news portal, email, online shopping and social networking. In the screenshot below, you can see various icons displayed below … Read More
What is Line? Line is a messenger app that was launched in Japan in 2011. It was made to meet Japanese users’ needs for services like free calls and texting. Line started life as an app very similar to WhatsApp … Read More
What is Little Red Book? Little Red Book (also known as Xiaohongshu) is China’s most trusted social shopping platform. Users can share social posts, as well as shop for products. It is like a combination of Pinterest, Instagram and a … Read More
KakaoTalk is the most popular social platform in South Korea, making it an important platform for your brand to be active on if you want to succeed in the country. With users coming from all age groups and all walks … Read More
What is WeChat? WeChat is a very popular platform in China. It has over 1.3 billion monthly active accounts, which is nearly the entire population of China. Users can perform a wide variety of activities on WeChat, including socialising, messaging, … Read More
Introduction WeChat is the most popular social platform in China, making it an essential platform for brands wanting to succeed in the country. But what are the most effective strategies when it comes to marketing on WeChat? WeChat is a … Read More
Introduction With WeChat being the most popular social platform in China, it is an essential channel for your brand’s digital marketing efforts when targeting the country. One important part of your WeChat marketing strategy should be video marketing. Like everywhere … Read More
Introduction WeChat is the most popular social network in China, making it a vital platform for your brand to be active on if you are targeting the country. With over 1.3 billion monthly active users from all walks of life, … Read More
