Many young people seek to study abroad, learn foreign languages and attend summer language schools. The idea of going to a foreign country, making friends with people from other countries and being immersed in another culture is an appealing and … Read More
This blog post was updated on 18 October 2024. Spain is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. The first reason is its size: it is a relatively large country, with … Read More
(Updated with the latest stats on April 2020) Slowly but steadily recovering from years of severe economic turmoil, Spain looks destined to appear more frequently on the radar of international marketers. Ongoing innovation within the digital realm bodes well in … Read More
In the last few years, social networks have become a part of our everyday life. Facebook hit 1.1 active billion users in March 2013 and continues to grow (last figures show almost 1.2 billion), and there are almost 650 million … Read More
I am sure that my colleagues will agree that being an Account Manager for an International Digital Marketing agency poses different challenges and questions that you probably wouldn’t face if you were working on local campaigns only. Everything we do … Read More
Needless to say, Google is a global phenomenon that has taken the world by storm. Although search remains its core offering, the Mountain-View, California-based behemoth has gone well beyond search over the past decade and evolved into an internet services … Read More
I work for a PPC agency that advertises across nations and in most cases, we use native language speakers to run campaigns for each country. This isn’t overkill, it’s essential. If you’re based in a single country and trying to … Read More
Many SEOs would have heard the news of Google creating a patent known as the rank modifying spamming algorithm. For those who do not know what this is, it is a modification in the algorithm which will intend to identify … Read More
Data privacy is a trending topic at the moment. Regulations and laws on cookies technology usage is now key. Most websites will run a cookies based web analytical tool or software like Google Analytics. Over 55 per cent of all … Read More
The European Interactive Advertising Association has published the EIAA European Media Landscape Report Summary December 2010 Key FIndings of the report: Key findings 521m 16+ year old people in the 15 European countries sampled According to EIAA’s latest Mediascope Europe study 76% (396m) of all 16+ year old people across 15 European markets surveyed use different media simultaneously with almost a third (30%) using the internet whilst they watch TV A third (33%) of Europeans cannot live without the internet, equal to the percentage of Europeans who claim they cannot live without TV 54% (279m) of Europeans use the internet in a typical week spending 12.1 hours online 16‐24 year olds use the internet more frequently than they watch TV – 79% of this younger demographic use the internet between 5 and 7 days each week while 76% watch TV as regularly More than 8 in 10 (83%) online Europeans use a broadband connection and over half (52%) of these broadband users are wireless The most popular web activities amongst all European internet users include; email (76%), communicating via social networking sites (45%) instant messaging (40%) watching film, TV or video clips (32%) contributing to ratings and reviews (27%) … Read More
Today Monday November 29th is ‘Cyber Monday‘. The biggest shopping day of the year? Or is it Monday December 6th 2010 referred as ‘Mega Monday‘ where sales are expected to hit over €uro 1million per minute… October 2010, IMRG Capgemini … Read More
Everyone in the online world depends on having good data in some way or other. Until ComScore rolled out qSearch in 150 countries, there was very little comparable data available to compare activities in different countries. Frequently, people would ask … Read More
ContactLab has released the results of a new study on the use of email amongst European users. Habits, trends, and use of newsletters is examined for the following markets: Italy Spain France Germany UK The results are organized in different … Read More
Twitter announced via its blog that it is adding support for French, Italian, German and Spanish to the languages supported by its interface. Until now the system has only been available in English and Japanese. In its blog post it … Read More
Following the expansion of their trademark policy to the UK last year, Google has widened its looser trademark policy which basically allows all-comers to bid on trademark keywords increasing the cost of trademark advertising via the number one search engine … Read More
