When you think of e-commerce, your mind probably goes straight to the global online shopping behemoth Amazon. Amazon is so strong that its dominance can seem absolute – but there are in fact many markets where it is not the … Read More
Social media marketing is an essential part of any holistic digital marketing campaign, but different markets require different social media strategies. This is because the most popular social platforms – where your audience spends their time and engages with brands … Read More
If you are an international digital marketer with experience targeting the Asian market, then you will know that you cannot treat the vast continent of “Asia” as one singular entity. As well as the obvious differences in language between countries, … Read More
When you think of social media, the first thing that probably comes to mind is a Meta platform, such as Facebook, Instagram or WhatsApp. Indeed, when I wrote the recently-published Webcertain search and social report 2023, I found that these … Read More
TikTok has exploded in popularity around the world ever since its international launch in 2017. The short-form video platform is currently available in over 150 markets and has over 1 billion active users. Yes, you read that right, over 1 … Read More
Search Engine Marketing Professional Organization (SEMPO) announced its launch of SEMPO APAC Committee. SEMPO APAC plans and organizes SEMPO activities in the Asia-Pacific region to educate the market, grow membership and awareness of the Online & Search Marketing Industry, as … Read More
At least two major new features are arriving in Google’s webmaster tools console according to information from the SES San Jose conference and the official Google webmaster tools blog. The latter has announced support for the Internationalizing Domain Names in … Read More
Foxnews reports that an organisation known as “DotAsia Organization Ltd” has had its application to run domain names in asian languages under the top level domain ‘.asia’ approved by the Internet Corporation for Assigned Names and Numbers. The domains will … Read More
Google has recently announced on their website that they are looking to hire a regional representative for Romania and Bulgaria. The giant in search is also looking to expand in South America and the Far East… … Read More
Google is now offering Gmail in 9 additional languages including the Thai language character set. Users have always been able to read and write emails in Thai but now the whole Gmail interface can be viewed in the language. Anyone … Read More
An article in today’s Bangkok Post referenced a decision by M-Web to expand its online advertising/marketing business to include mobile phones. M-Web is a major player in the internet economy within Thailand and runs the Thai language portal sanook.com. The … Read More
