Introduction With WeChat being the most popular social platform in China, it is an essential channel for your brand’s digital marketing efforts when targeting the country. One important part of your WeChat marketing strategy should be video marketing. Like everywhere … Read More
Introduction The digital marketing world is constantly evolving, and so is the way audiences consume content. Over the last decade, we have seen video become one of the most powerful global communication tools that has become a must in any … Read More
If you are thinking of creating YouTube videos for multiple markets, then you need to ask yourself two questions: firstly, is the video relevant for your target market, and secondly, how are you going to localise the video’s language? The … Read More
So, you want to create awesome videos on YouTube? That’s great! After all, YouTube is the world’s most popular video platform, second most popular search engine, and third most popular website. But you can’t rush into this blindly. The preparation … Read More
You must have a Google Account in order to sign in to YouTube. You will already have a Google Account if you have ever signed into any Google product, such as Gmail, YouTube, Google Maps, Blogger etc. If you do … Read More
YouTube is the world’s most popular video platform, second most popular search engine and third most popular website. It is the place where people go to find and watch videos, whether they are looking for entertainment, inspiration or education. For … Read More
Looking for new clients, and a growing ROI? Twitch can help. Easy to use, user-friendly, and multilingual, this platform can put you in contact with different demographics. And no, it’s not just for gamers. Let’s see how it works, and … Read More
This blog post was updated on 5 March 2024. Audio-visual translation is a specialised branch of translation dedicated to the language versioning techniques used in audio-visual content which can be used either at the production or post-production stage. Video is … Read More
Online video is BIG full stop! 100 million internet users watch online videos every single day, with 100 hours of video footage uploaded to YouTube every minute! What’s more amazing is that 80% of video views on YouTube are actually … Read More
Back in October, I wrote a post suggesting some of the best ways to increase international sharing of multilingual videos in which I discussed the need to either subtitle or dub video content into foreign languages. Since then, I have … Read More
Video is a medium which is becoming increasingly popular across all industries when it comes to reaching out to new and potential international markets. Whether you create a marketing video advertising your services, a product demonstration, or even a promotional, … Read More
On the face of it, it may not seem as though YouTube would really have the dire need for any PPC efforts given it is a go-to website and household name for many. However, YouTube’s impressive scale and impact across … Read More
Video on AdWords or AdWords using images in Gmail, etc… Google has been testing various search engine advertising ad copy formats under the AdWords New Ad Formats Initiative. Now, Google AdWords is set to launch on the world second largest … Read More
In January 2010, YouTube was the second most used search engine in the United States – a single statistic that demonstrates just how popular the medium has become. Video is used by a wide range of people for numerous different … Read More
