New research from the EIAA highlights that 40% of all European online shoppers have changed their mind about which brand to buy following research on the web.
The analysis shows how 80% of European internet users have bought a product or service online, up 3% since 2006 and double the 2004 figure.
European online shoppers made 1.3 billion purchases in just a six month period, spending an average of € 747,00 each online.
The Executive summary can be downloaded here
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Sante J. Achille
Latest posts by Sante J. Achille (see all)
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You have 5 good reasons to promote your business in Europe especially in these difficult times when you need customers.
Ayurveda
It’s time to consider Europe in your strategy. It’s urgent. See why.
Serge
You should check out the EIAA website I mentioned in my post
“The future of advertising is the internet.” Bill Gates,
Chairman and Chief Software architect, Microsoft
programmes are transforming best practice across Europe.
Thanks
http://www.be4you-design.com
[…] European Interactive Advertising Association Online Shoppers Report 2008 New research from the EIAA highlights that 40% of all European online shoppers have changed their mind about which brand to buy following research on the web. The analysis shows how 80% of European internet users have bought a product or service online, up 3% since 2006 and double the 2004 figure. European online shoppers made 1.3 billion purchases in just a six month period, spending an average of € 747,00 each online. The Executive summary can be downloaded here Ecommerce statistics Europe […]