Facebook is looking to expand into the video entertainment industry, the EU has moved to improve cross-border ecommerce, and one of Indonesia’s biggest companies has closed down its ecommerce site.
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Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
Generative AI (GenAI) is rapidly evolving from a tool marketers use to a strategic asset they design and control. Whilst early adoption focused on using pre-built AI models like ChatGPT,
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