Webcertain blog

Google top in India, whilst Rediff is largest local Indian search engine

Comscore has released figures showing that Google received a billion searches in June, placing it number one with an 81% share. The largest local search engine was Rediff.com, with a 1.5% share. India is a massive potential and growing market with 23 official languages but where English is the only lingua franca. Google AdWords is available in several – but by no means all Indian languages. via Searchengineland

Picture of Andy Atkins-Kruger

Andy Atkins-Kruger

Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.
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