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Google Japan gains market share and narrows the gap with Yahoo

According to the search engine user survey done by Japan.Internet.com and Infoplant, Yahoo! Japan is still the most popular search engine in Japan followed by Google Japan. However, the gap between the two has become less than 10% compared to 26% in 2004.

The popular Google Japan’s function and services are:
– Image search
– Cached link
– Similar pages

The survey:
300 people between 13-69yrs old Male-50%, Female:50% teen-3.3%, 20s-27.0%, 30s-38.0%, 40s-22.0%, 50s-8.3%, 60s-1.3%

Q: Which search engine do you use most?
Yahoo! Japan – 50.7%
Google Japan – 41.0%
MSN Japan – 3.7%
Infoseek Japan – 1.0%

2 responses

  1. Google users tend to stay at the website longer and view deeper than Yahoo users do. Many Yahoo users are net surfers rather than the net searchers. However, since Yahoo! search launched this fall, the Yahoo user behavior may change, and that could bring more net searchers to Yahoo.

  2. Google is really starting to generate a buzz in japan. We are trying to locate name of key content person at Google Japan to look at our vertical search engine that chews up b2b data…can any of your bloggers help us “meet the right person” ?

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