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Google Japan gains market share and narrows the gap with Yahoo

According to the search engine user survey done by Japan.Internet.com and Infoplant, Yahoo! Japan is still the most popular search engine in Japan followed by Google Japan. However, the gap between the two has become less than 10% compared to 26% in 2004.

The popular Google Japan’s function and services are:
– Image search
– Cached link
– Similar pages

The survey:
300 people between 13-69yrs old Male-50%, Female:50% teen-3.3%, 20s-27.0%, 30s-38.0%, 40s-22.0%, 50s-8.3%, 60s-1.3%

Q: Which search engine do you use most?
Yahoo! Japan – 50.7%
Google Japan – 41.0%
MSN Japan – 3.7%
Infoseek Japan – 1.0%

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Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

2 Responses to Google Japan gains market share and narrows the gap with Yahoo

  1. Rick Field 陸 不入土 says:

    Google is really starting to generate a buzz in japan. We are trying to locate name of key content person at Google Japan to look at our vertical search engine that chews up b2b data…can any of your bloggers help us “meet the right person” ?

  2. Motoko Hunt says:

    Google users tend to stay at the website longer and view deeper than Yahoo users do. Many Yahoo users are net surfers rather than the net searchers. However, since Yahoo! search launched this fall, the Yahoo user behavior may change, and that could bring more net searchers to Yahoo.

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