GyaO! to become number-one Japanese video sharing website

It is a known fact that Japanese are one of the top users of Social media in the world. Japan was the number-one country by the number of YouTube users for years, and still now, Japanese spend most time on YouTube.

Back in April, Yahoo Japan organized GyaO! as its subsidiary, and started new Yahoo/GyaO! video sharing services. Since then, they were able to constantly grow the user base, and according to Nielsen’s report, they became the number-one Japanese video sharing website in September with 11.9 million users.

YouTube is still the most popular video sharing website among Japanese with 22.48 million users. The previous most popular Japanese video sharing website, NicoNico Douga now has 8 million users.

The report also mentions that while Yahoo/GyaO! website has more users, their users visit the website less frequently and spend less time compared to NicoNico Douga and YouTube users.

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Motoko Hunt

President & Search Marketing Strategist at AJPR

Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

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