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International Search – What's The Big Deal?

Google is the most popular search engine in most countries, Facebook is overtaking all other local  networks to lead the way in global social media and Twitter is gaining new followers from all corners of the globe in their droves. So what’s the big deal about international search? Surely search is search, and social is social wherever you are in the world?

Well, anybody involved in managing global websites or search and social media campaigns will  know that international is different to single market, single language campaigns. Sure, the same factors like including keywords in  your copy and building links to your site still apply and yes, Google will undoubtedly play a role somewhere along the line but there are so many additional considerations borne out of language, location and culture that make international SEO, PPC and social media campaigns a totally different beast .

And this is what makes the International Search Summit a totally different event.  The current early bird rates for the Seattle and London events expire on Friday 10th September – and apart from the great rates, here are another few reasons to attend.

  • It’s focused specifically on international and multilingual topics – and will dig deep into them to provide insights and tips which you can then implement to your own campaigns.
  • The speakers are selected because of their experience and knowledge of international online marketing. They understand the difficulties and complexities of managing your brand and your message across multiple markets, so know what you need and want to hear about.
  • It’s not all just presentations – there are regular Q & A sessions throughout the day to ensure you get the answers you need and information that will help your global campaigns.
  • The opportunity to network with both speakers and delegates – all of whom have an interest in international marketing and may just have the idea or solution you’ve been looking for.

The Summit will be in Seattle on October 6th and in London on 28th October – will you be there too?

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Gemma Houghton

Director of Marketing at Webcertain
Gemma has worked in international search marketing for over 14 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.

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