International Search Summit – Twitter, Jenny Simpson

Twitter is being adopted by many, especially celebrities who use it to “set stories straight”

Fashions change – what’s big today may not be tomorrow

The growth rate is very big, but retention is very bad – difficult to evaluate a follower on twitter

Twitter is not that simple, easy to make mistakes and with a technical touch, it is not multilingual.

Evaluate the possibility to integrate twitter with your ongoing efforts and as a networking tool

The opportunity is in the conversations:

• helpdesk ?
• be a character ?
• be yourself ?
• be a corporation ?

These are the questions that must be answered before starting.

Tone of voice is also a threat – put a lot of thought into your tweets.

Twitter is being used for search – treat Twitter like any other search engine

Twitter tools:

• tweetdeck
• icerocket.com
• addictomatic.com

Be:

• honest
• helpful
• knowledgeable
• interesting
• use SEO techniques

Twitter does have te potential to grow your business – growing online traffic and bringing people through the front door !