Multilingual search

Japanese business men/women obtain business info from Internet

According to Japan.Internet.com and JR Tokai Express Search’s research, 87% of Japanese business men and women between 20 and 59 frequently visits portal sites such as Yahoo! Japan to obtain business related information.

61% answered that they visit online News sites daily, and 48% frequently use the search sites, such as Google Japan for business news and information.

They chose Internet as number one source of the useful information for the business information, followed by newspaper and television.

Picture of Motoko Hunt

Motoko Hunt

Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.
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