Japanese consumers buying cycle

I just read the survey taken by OPT and Cross Marketing with 300 male and female Blog and SNS users in Japan. It has interesting results about what have the impact on Japanese consumers in purchasing products and services.

Q. What media do you use to obtain and share the information of the product and the services you purchase?

1. Where do you get the initial information?
– TV ads: 72.0%
– Web: 58.0%
– Magazines: 50.7%

2. Where do you get the detailed information?
– Web: 46.7%
– Magazine: 45.3%

3. Where do you inform your purchasing experience and the review?
– Blog: 64.0%
– SNS: 54.0%

4. Do you trust the information you read on Blog and SNS?
– Yes 83.7%
– “Because those are written by someone I know.”
– “Because it usually has detailed information and the review of the product.”

Motoko Hunt

Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

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