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Japanese portals usage report

By Motoko Hunt on August 31, 2007

NetRatings’ report on Japanese main portal sites usage shows interesting facts.
It reports that people visit Yahoo Japan site spend most time on Yahoo Auction site (26%), which is much higher than Yahoo’s top page (15%). It also reports that people visit Google Japan site spend most time in Search (74%), and many people come to goo spend most time in Blog (23%).

Yahoo Japan:
– Auction pages (26%)
– Top page (15%)
– Mail pages (7%)
– News pages (7%)
– Search pages (6%)

Google Japan:
– Search pages (74%)
– Gmail pages (6%)
– Image search pages (5%)
– News pages (3%)
– Map service pages (2%)

MSN Japan:
– Mail pages (34%)
– MSN top page (21%)
– Search pages (17%)

goo:
– Blog pages (23%)
– Mail pages (8%)
– Top page (8%)

Yahoo still has far more visits than Google, but only 6% of those use the search function. hmmmm.

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Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

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