NetRatings announced the results of its “August Internet Usage” report. According to the report, NicoNicoDouga (nicovideo.jp) gained the total usage minutes by 52%, and had higher “average use time” and “average number of visits” per person than that of YouTube in August.
Since it’s opening in March with an unique feature that visitors can post comments about the video, they’ve been gaining the number of users constantly. They now have more than 3 million user ID registration.
“Average use time”
– Nicovideo.jp: 3:14:11
– YouTube.com: 1:00:25
“Average number of visits”
– Nicovideo.jp: 8.80
– YouTube.com: 5.17
The following two tabs change content below.
Motoko Hunt
President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the
APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she
has been providing search marketing consulting services targeting Japan and
Asia to companies around the world. Her services have made a big impact on
the search marketing campaigns of some of the world's most popular
multi-national brands. A number of her articles have been published on industry
websites and printed media including MultiLingual Computing and the International
Journal of Localisation. She also writes about the Japanese online market on her
blog at AJPR and contributes to several online magazines in Japan and Asia.
She served as a member of the board of directors of SEMPO in 2010-2012, and
is a chairperson of the SEMPO Asia-Pacific Committee.
Latest posts by Motoko Hunt (see all)
- Yahoo Japan’s E-Commerce Revolution: No Fees Model - October 7, 2013
- Rakuten Inc. to invest US$100million in Pinterest - May 20, 2012
- Yahoo, Alibaba and Softbank have reached the agreement on Alipay - August 2, 2011
Actually, YouTube is available in Japanese, too so the language is not an issue here.
Well duh, I would spend more time on nicovideo too if I knew japanese and also less time on youtube if I didn’t knew as mush english.