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Japan's mixi mobile had 100 million page views per day

Japan’s largest social networking service site “mixi” announced that its mobile service “mixi mobile” had more than 100 million page views on January 15th, 2007.

As of December 2006, mixi mobile has 2.3 million unique users, and has more than 12,000 new user registrations every day just from mobile.

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Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

4 Responses to Japan's mixi mobile had 100 million page views per day

  1. Motoko Hunt says:

    Hi Richard,

    Yes, it’s already becoming powerful traffic generators in Japan. I just read an article that a new mobile only SNS site “mbga.jp” just had 200 million page view in a day.

  2. Richard Hearne says:

    I think what’s more interesting is the mobile aspect. Services like this (and the social space in general) could be fantastic traffic generators for the mobile carriers.

  3. Motoko Hunt says:

    Hi David,

    Yes, mixi is still running very strong by providing the kind of services that members want.

    Yahoo mobile and Yahoo Days (Japanese version of Yahoo 360) are gaining popularity now. I’ll share the information on these services when I find some numbers. 🙂

  4. David Temple says:

    Nice post Motoko. I think MySpace will have a tough time competing with Mixi especially since they don’t have the mobile part down. Mixi’s been doing social networking for a long time.

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