The Internal Affairs and Communications Ministry announced the results of the mobile content and commerce market research. It shows that the mobile content market grew to 722mil yen, which is 39% growth from the previous year.
The mobile content including ring tones, mobile games, videos, and photos, grew by 21% to 315mil. yen market.
The mobile commerce including shopping sites, booking sites, and transaction sites (stock, auctions, etc.) grew by 57% to 407mil yen market.
Note: Advertising and promotion services (about 28.8bil yen market) are not included in above results.
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Motoko Hunt
President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the
APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she
has been providing search marketing consulting services targeting Japan and
Asia to companies around the world. Her services have made a big impact on
the search marketing campaigns of some of the world's most popular
multi-national brands. A number of her articles have been published on industry
websites and printed media including MultiLingual Computing and the International
Journal of Localisation. She also writes about the Japanese online market on her
blog at AJPR and contributes to several online magazines in Japan and Asia.
She served as a member of the board of directors of SEMPO in 2010-2012, and
is a chairperson of the SEMPO Asia-Pacific Committee.
Latest posts by Motoko Hunt (see all)
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It’s amazing how large the mobile content market is in countries around the world. Don’t know why the US is not keeping up. I think mobile advertising is also growing at a phenonmenal rate.