Export-Japan’s latest survey results show that more than 70% of Japanese top manufactures have English web site in addition to Japanese site. 1,684 top manufactures in Japan responded to the survey.
Honda offers the most language sites (36 languages) followed by Nissan (33), Sony and Mitsubishi (31 each). The most popular second language is the English followed by Chinese, German and French. Only 10% of participating companies had sites in languages other than Japanese and English.
I was surprised to see that many of the companies didn’t have sites in Spanish or Korean. Perhaps, we’ll see a different results with other industries such as tourism or education.
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Motoko Hunt
President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the
APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she
has been providing search marketing consulting services targeting Japan and
Asia to companies around the world. Her services have made a big impact on
the search marketing campaigns of some of the world's most popular
multi-national brands. A number of her articles have been published on industry
websites and printed media including MultiLingual Computing and the International
Journal of Localisation. She also writes about the Japanese online market on her
blog at AJPR and contributes to several online magazines in Japan and Asia.
She served as a member of the board of directors of SEMPO in 2010-2012, and
is a chairperson of the SEMPO Asia-Pacific Committee.
Latest posts by Motoko Hunt (see all)
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This is interesting. Can you provide us with a link to the original survey?
Thanks,
Abhishek