On January 11th, Matt Cutts warned us about Google’s upcoming efforts to clean up it’s indices of Spam on an international level. Can’t say there was no warning.
On February 4th, it happened and it happened BIG. According to Matt Cutts, of Google, the bmw.de website has been removed from the Google index for a number of tactics that violate the webmaster quality guidelines.
Certainly many smaller players have been removed and have gone unnoticed. With the BMW website, the news is definitely making the headlines and hopefully setting a precedent.
Since February 4th, when Cutts wrote about it, the website is back in the index, but certainly with entirely different rankings for keywords such as “Gebrauchtwagen” and “Neuwagen.”
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