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Mobile site bookmarking survey with Japanese girls

Internet.com and Girls.Lab announced the results of mobile site bookmarking survey with 1409 girls between 10 and 18 in Japan.

Here are some of the results:

Q: Do you know the bookmark function on your mobile phone?
– Yes, and have used it, 62.5%
– Yes, but haven’t used it, 16.3%
– Don’t know, 21.1%

Q: What sites do you bookmark?
– Ring-tone sites, 65.5%
– Image download sites, 46.2%
– Celebrities’ official websites, 30.3%

Q: How often do you access the bookmarked sites?
– Everyday, 35%
– 2-3 times/week, 31.3%
– once a week, 24.6%

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Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

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