MSN has licensed Basis Technology’s Rosette(R) language analyzers for Chinese and Japanese to assist with their efforts in the Asian search market. Microsoft has been using the Rosette Linguistic Platform since they launched MSN Search in late 2004.
Social Conversation Discovery
In order to conduct a successful content marketing campaign, you must share content on topics that interest your target audience. Based on topics that you provide, a social media specialist will conduct research to discover interesting, relevant content and will then share this content with you.
Sponsored
“Asia is the fastest-growing online market in the world. It’s shaping up as the most important new battleground among the top search engines,” said Carl Hoffman, CEO of Basis Technology, in the Business Wire article. Basis Technology recently developed a business alliance with TEMIS, a developer of software solutions for text mining. Basis Technology’s Rosette(R) language analysis system is for Asian and Middle Eastern languages, while TEMIS’ Insight Discoverer solutions covers the European languages.
Source: Business Wire
David Temple
Latest posts by David Temple (see all)
- Global Search Engine Marketing: A Book Review - April 2, 2012
- Baidu's Yi OS To Power Dell In China - September 8, 2011
- Google eyes Indonesia office - July 25, 2011
