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MSN has opened its new AdCenter in Singapore – France next

By Andy Atkins-Kruger on September 6, 2005

MSN has opened the doors of its new AdCenter in Singapore – its long awaited move into the pay per click market – reports Abondance. The minimum cost per click has been set at 10 cents in Singapore Dollars or 6 cents US.

The key details are that the system enables you to express preferences for the sex, age and other criteria relating to the advertiser’s target audience – something which MSN needed to help it compete with Google and Yahoo – and to appeal to big brand advertisers.

France is next and the system has already been set-up to operate in the French language. This should be launched in the next few weeks, according to Eva Balan, who is responsible for the project and where the minimum click will be set at 5 cents in Euro. A pilot is also expected in the US in October.

MSN Singapore – Advertising

AdCenter Sign-up Page

MSN AdCenter lancé à Singapour (Abondance actu – mardi 6 septembre 2005)

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Andy Atkins-Kruger

CEO at Webcertain
Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.

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