MySpace, the popular social networking site has announced plans to roll out a Russian language version to capitalise on the country’s fast-growing Internet advertising business.
Alexa currently ranks MySpace in 55th place in Russia but analysts say their competitive advantage lies in coming to a market with mainly weak players. According to Konstantine Belov, media analyst at UralSib, another factor in their favour would be their established brand and well-honed technology. Russia’s social networking market is currently dominated by Yandex owned, MoiKrug (“My Circle”) and Vkontakte.ru.
Vitaly Kupeyev, an analyst at AlfaBank, said that although the online advertising market being targetted by MySpace was a fast growing segment, it still only makes up 2% of the market. “A lot depends on MySpace’s marketing strategies”, Kupeyev said. “The projection for Internet advertising for 2012 is a mere 5% of the total ad market”,
However the local offerings are not struggling. Vkontakte.ru claims 2 million users and is now ranked the third most visited site in Runet. MoiKrug, which follows a similar style to the LinkedIn.com site, is ranked in 95th place according to Alexa.
Yandex editor Yelena Kolmanovskya welcomed MySpace’s plans to develop a Russian language version and said the site would not come into “direct competition with MoiKrug.”
Source: Moscow Times
Nick Wilsdon
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[…] Read more> My Space […]
[…] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptAlexa currently ranks MySpace in 55th place in Russia but analysts say their competitive advantage lies in coming to a market with mainly weak players. According to Konstantine Belov, media analyst at UralSib, another factor in their … […]
[…] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptAlexa currently ranks MySpace in 55th place in Russia but analysts say their competitive advantage lies in coming to a market with mainly weak players. According to Konstantine Belov, media analyst at UralSib, another factor in their … […]
[…] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptAlexa currently ranks MySpace in 55th place in Russia but analysts say their competitive advantage lies in coming to a market with mainly weak players. According to Konstantine Belov, media analyst at UralSib, another factor in their …nn […]
[…] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptAlexa currently ranks MySpace in 55th place in Russia but analysts say their competitive advantage lies in coming to a market with mainly weak players. According to Konstantine Belov, media analyst at UralSib, another factor in their … […]
[…] Read more> My Space […]
[…] Multilingual Search wrote an interesting post today on MySpace Sets Sights on RussiaHere’s a quick excerpt MySpace, the popular social networking site has announced plans to roll out a Russian language … depends on MySpace’s marketing strategiesâ€, Kupeyev said. “The projection for Internet advertising … the site would not come into “direct competition with MoiKrug.†Source: Moscow Times MoiKrug […]
[…] Multilingual Search wrote an interesting post today on MySpace Sets Sights on RussiaHere’s a quick excerpt MySpace, the popular social networking site has announced plans to roll out a Russian language version to capitalise on the country’s fast-growing Internet advertising business. Alexa … depends on MySpace’s marketing strategiesâ€, Kupeyev said. “The projection for Internet advertising […]
[…] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerptMySpace, the popular social networking site has announced plans to roll out a Russian language version to capitalise on the country’s fast-growing Internet advertising business. Alexa currently ranks MySpace in 55th place in Russia but … […]
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