The Danish tv station TV2 has quietly launched a new search engine called TV2 Fredo. The search engine presumably offers contactinfo, website links(!), maps and a link to a gift certificate partner.
TV2 describes the search engine as follows (my rough translation):
TV 2|Fredo is a search service for people that wants to shop goods, services or find phone numbers for friends and families across all of Denmark. Persons and companies are just a single click away.
They do not offer much information about the technology or how the data is collected and how you list a new site/company.
The search engine is developed by a Norwegian company mTouch.no
Kristjan mentioned a new Icelandic search engine that recently launched in Iceland with plans to offer the same kind of yellow page search in Denmark, but I’m sure they are related?
Rasmus Sorensen
Latest posts by Rasmus Sorensen (see all)
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[…] seems the Danish search engine scene have gone beserck releasing new search services. Recently we reported the new search engine from Danish tv station […]
Interesting play there Rasmus, a TV station launching a search engine. Seems like they could leverage that quite well especially if entertainment is a major searched topic. A focus on shopping can’t hurt and it should help grow their advertising dollars as well.