A new survey released this week by the ROMIR research group has attempted to profile the average Russian internet user. They have examined how often he/she is likely to go online and what types of web sites they are visiting.
The survey was conducted on a sample of 3650 people, aged from 14 years old upwards. The results have not throw up too many surprises. While internet use in Russia is small relative to population size it has been rapidly adopted by the emerging middle class.
The profile suggests that the average internet user is male, aged between 18-34 and well employed. Some of the specific results to come out of the survey were as follows:
- 90% of search engine users visit the internet daily
- 2/3 of daily users are men, 1/3 women
- 21% of daily users are students
- 2/3 of daily users are business people, managers or specialists
- Women favoured sites dedicated to tourism, travel and education.
- Men preferred computer, programming and news sites
- Over the age of 25, users spend more time on news sites, online shopping and resources dedicated to business & finance.
- Under the age of 25, the favourites are computer topics, programming, music and films.
- Only 9% of those visiting news sites are considered normal workers (average wages)
- 70% of those visiting news sites have higher education.
Source: http://news.1wl.org/news_57.htm
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Nick Wilsdon
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