Global marketing news – 12th January 2018
- A new version of the Google Search Console has started rolling out to all users.
- The Chinese ecommerce company Alibaba has announced that it successfully tackled counterfeit goods on its Taobao platform last year.
- India is now the fastest growing mobile payments market in the world, according to research by eMarketer.
- A high proportion of American consumers research products online before buying them in a physical store, according to research from Ecommerce Foundation.
- Vilkas Group has reported that ecommerce in Finland is on the increase.
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Gemma Houghton
Director of Marketing at Webcertain
Gemma has worked in international search marketing for over 15 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain’s International Search Summit and International Social Summit, Barcelona-based conferences focusing on international and multilingual digital marketing. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.
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