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Online shopping will become $27 billion market in Japan in 2010

According to a report on “Shopping and E-commerce businesses in Japan” by Fuji-Keizai, the market including catalog shopping, TV shopping, online shopping and mobile shopping, will become $5.4 billion market in 2010, a 109% growth from 2008.

The report also predicts that online shopping will take up more than a half of the market with $27.4 billion sales, and mobile shopping will reach $4 billion by 2010.

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Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

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