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Overture Japan ads now appear on mixi SNS

Overture Japan began serving ads to Japan’s No.1 social networking service “mixi” on July 27. The content-match ads appear on the mixi content search results pages.

On July 26, mixi announced that its membership reached 5 million on July 24.

mixi member:
– Female (50.5%), Male (49.5%)
– 19 and younger (8.5%), 20’s (62.0%), 30’s (22.9%), 40’s (4.6%), 50 and older (2%)

Monthly PV:
– PC version 6.1 billion
– Mobile version 1.2 billion

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Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

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