Overture Japan began serving ads to Japan’s No.1 social networking service “mixi” on July 27. The content-match ads appear on the mixi content search results pages.
On July 26, mixi announced that its membership reached 5 million on July 24.
mixi member:
– Female (50.5%), Male (49.5%)
– 19 and younger (8.5%), 20’s (62.0%), 30’s (22.9%), 40’s (4.6%), 50 and older (2%)
Monthly PV:
– PC version 6.1 billion
– Mobile version 1.2 billion