Seznam.cz, a Czech web portal and search engine and the main competitor of Google in the Czech Republic, announced new changes in its search engine last month. The changes are initially being tested in Slovakia where Seznam has launched a
Exciting news from Moscow for all marketers using the Yandex.Direct platform! It is now even easier for advertisers to manage paid search campaigns on the biggest Russian PPC advertising platform. Yesterday, the search engine announced the introduction of adgroups, which
The most recent International Search Summit took place last week in London and covered a wide breadth of areas within the topic of international SEO. From geo-targeting to content outreach to the latest stats on global search and internet usage,
Video is a medium which is becoming increasingly popular across all industries when it comes to reaching out to new and potential international markets. Whether you create a marketing video advertising your services, a product demonstration, or even a promotional,
Paid Search is a vital part of the online marketing mix for many organisations, especially those targeting multiple languages and regions. In an interview before her paid search session at the International Search Summit London on 22nd October, Tor Crockatt,
Ignore content marketing at your peril! This is the advice for businesses large and small, local or international – content is key to successful online campaigns. But creating and sharing quality, engaging and unique content can be a daunting task
After reading Ben’s recent blog post International Website Conversion: 3 Ways to Build User Trust it got me thinking about the importance of adapting websites to suit their intended international market, and when developing a multilingual website everything that Ben
We all know the world is getting smaller – but the global opportunities are only getting bigger. There is a huge online audience out there and the tools and techniques for reaching it have never been greater. I mean, did
