Search marketing campaigns in different languages and for different markets often pose unique challenges which cannot always be foreseen when the initial strategy is defined. And sometimes local factors emerge that create the need to slightly change the strategy after
Some people are probably starting to think that I am developing an unhealthy fascination with Mary Meeker, in the professional sense of course! But it is really her job to keep abreast of current trends and emerging technologies, so it
Knowing the French you will likely expect the top sites visited by the French to be French websites, right? Wrong. According to the latest data from (French) Mediametrie* from April 2013, you have to go all the way down to
Google is the behemoth of the online world; it reaches into almost every facet of online life. But the fact that it touches so much is exactly why Google Now is, perhaps, Google’s most important product to date. To briefly
In the unlikely event that you’re targeting the 63-letter German keyword Rindfleischetikettierungsüberwachungs- aufgabenübertragungsgesetz, keep an eye on its search volume over the coming months. Because what is widely acknowledged by linguists as the longest “authentic” word in the German language
Yandex has today announced an iteration of its personalised search results, which sees the Russian search leader add a new real-time dimension to the personalisation features it launched in December 2012. The roll out back then allowed Yandex to consider users’
You could be forgiven for running a mile when stumbling upon Google’s rel=”alternate” hreflang=”x” annotation. The name alone sounds quite daunting, doesn’t it? But fear no more. Multilingual web marketing agency Webcertain has created an exhaustive and NON-technical 40+ page guide
Today, Yandex.Money announced a partnership with Skrill, one of Europe’s leading online payment providers. For online stores that have Russia and CIS on their radar this is good news, as it essentially allows for quicker and easier access to the
