Keeping track of trends in an ever evolving digital age and gathering reliable data to inform business decisions can be a time-consuming and often times expensive undertaking. As this even holds true for companies that operate in a single-market, you
Keeping abreast of recent trends and developments can seem a monumental task thanks to the unprecedented circulation of information on the web these days. Therefore perhaps, it should not come as a surprise that searchers and content “distributors” alike have
Are you already catering to an international audience? Or maybe you’re contemplating international expansion as a means to grow your business? Whichever is the case, there’s a multitude of factors that come into play when you’re operating globally. Here are
Whether you’re running campaigns on the Yandex Advertising Network or participating as a publisher, yesterday’s announcement that Yandex will be offering integration of images into its contextual ads could prove beneficial for everyone involved. From an advertiser’s perspective, the option
With the minimal text involved in PPC ads, ad campaign translation may seem a relatively low-cost way to reach new markets. Using a well performing English campaign and putting a good translator on the task, translating keywords, negatives and ads
It generated substantial buzz in the search marketing industry when eBay last week published research that overall deems SEM ineffective. Especially large scale companies that already enjoy a high degree of brand awareness will find little to no value in the
Needless to say, Google is a global phenomenon that has taken the world by storm. Although search remains its core offering, the Mountain-View, California-based behemoth has gone well beyond search over the past decade and evolved into an internet services
With only 3 days to go until the International Search Summit San Jose, we’re looking forward to a full day of international search marketing content and discussion, with a host of expert speakers from the world of global search. One
