Webcertain blog

Digital marketing for global brands

Game On! How Yandex Uses Sports Rivalry To Succeed In Turkey

When Yandex expanded into Turkey in 2011, the company proclaimed that it was aiming for 20% of the Turkish search market. Russia’s leading search player might still be a far cry from achieving that objective,  but it is gradually making

Will 2013 Be The Year For US Companies Going Global?

As the International Search Summit San Jose looms next week, we’ve been asking speakers  at the event to share their thoughts on the state of global search and give some insights into what delegates will learn from the event. And

China leapfrogs the world in social commerce

Everyone is well aware of the breakneck speed at which China is growing economically. Its breakneck pace of digital adoption is less well-known, however.  Many know of the speed with which Chinese consumers have adopted social media, but it the

How Google’s Enhanced Campaigns Will Affect International Search

There’s no doubt that Google’s newly announced Enhanced Campaigns format within AdWords will be a game changer. For international businesses, one of the obvious questions to pose therefore is “how will this affect my multinational operations?” I think it’s safe

Want international SEO success in 2013? Invest in localised content now

Targeting international markets is now common practice for many brands, with the opportunities for growth overseas just too big to ignore. With a website in 16 languages, SurveyMonkey is one such company and Online Marketing Manager Eli Schwarz is responsible

Who Will Challenge Android & iOS In The Global Smartphone OS Market?

New research conducted by IDC’s Worldwide Mobile Phone Tracker found that in Q4 2012 Android & Apple (iOS) increased their dominance of the Global Smartphone Operating System Market, with a combined share of 91.1% compared to 75.9% combined in Q4

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