How should you set up the targeting of your online advertising campaigns? Should it be broad, or very specific? The answer actually depends on what type of advertising campaign you are running. A lot of the time, manufacturing companies think … Read More
We live in a world where we are constantly bombarded by brands. From Apple creating a frenzy every time it releases a new iPhone, to Disney basically being on a mission to buy every single film studio in the US, … Read More
A common challenge for B2B marketers is accurately measuring their campaigns and digital marketing efforts. Measuring results is important. After all, at the end of the day, it is the results that matter the most, as well as the learnings … Read More
If you are a manufacturer who is thinking of expanding into a new market, the first thing you need to do is conduct market research. Conducting proper research will help you to understand the market that you want to enter, … Read More
One of the most common things people say when I ask them to post something on social media on behalf of a company is: “I don’t have anything to say.” My simple reply is: “I don’t believe you.” A more … Read More
This blog post was updated on 29 August 2023. Sweden is one of the most digitally mature markets in the world. 94% of the country’s 10.6 million-strong population are online, spending an average of 6 hours and 2 minutes online … Read More
Today, we launch a new business in the Webcertain family – Webcertain In-house! For many years, Webcertain Group has worked with leading global brands – especially in B2B. It has often been true that our work has been for internal … Read More
On 18 July 2019, we hosted the webinar “Why B2B product marketers must be brave to succeed internationally”. The webinar was aimed at B2B product marketers who want to utilise digital marketing to expand globally. At Webcertain, we have a … Read More
At the most recent International Search Summit in Munich, we were fortunate enough to be joined by none other than Google’s very own John Müller, a Webmaster Trends Analyst at the search engine who is well-known and well-loved in the … Read More
A writer once said that a beautifully-written fantasy is more valuable than a badly-spoken fact. Why? Because humans love stories. Storytelling is all the rage in digital marketing, and social media has become a huge part of that. In a … Read More
The manufacturing sector is not one that you might naturally associate with content marketing. On the surface, manufacturing topics might not seem particularly blog post and video-friendly, but used correctly, content marketing can be a vital asset in attracting customers … Read More
When I attended Brighton SEO last month, there was one very clear trend across all the talks I attended: featured snippets still matter and they are here to stay. This point was clear from the opening session of the event, … Read More
If you are thinking of creating YouTube videos for multiple markets, then you need to ask yourself two questions: firstly, is the video relevant for your target market, and secondly, how are you going to localise the video’s language? The … Read More
What is the first thing that comes to your mind when you think about travelling? Carefree package holidays? Adventurous outdoor activities? A short city break in Europe? Your answer might differ depending on where you’re from, as different types of … Read More
The Webcertain Search And Social Report provides the most up-to-date information about search engine and social media usage in 20 different countries across four different continents. Want to see how much you know already? Test your knowledge with the short … Read More
