Webcertain blog

Digital marketing for global brands

Will Yandex Maps Integration Into iOS6 Keep Google At Bay?

Yesterday, rumours spread quickly that Yandex Maps will be integrated into Apple’s own mapping service on iOS6 (Bloomberg, TechCrunch, SearchEngineLand). TechCrunch’s Ingrid Lunden gives a good description of how this integration will play out: “When users are looking for details

The rising need for linguistic adaptation

The global search engine market stood at 185 billion searches worldwide in October 2011; accounting to nearly 6 billion searches a day, over 248 million searches per hour, or 4 million searches per minute. It is hardly surprising to anyone

Almost half of international businesses have yet to deploy hreflang

Multilingual web marketing agency Webcertain is currently researching the impact and challenges of geo-targeting for international businesses. Here is a snapshot of a few findings so far: Almost half of international organisations have not deployed the rel alternate hreflang annotations to

Top countries and regions with highest mobile share of web traffic

New statistics pop up every day about mobile and its growing share of overall web traffic. According to a nice infographic on this exact topic by Go-Globe, mobile has broken past 10% of total web traffic globally. This seems to

SEO Trends In Australia For 2012

SEO techniques are not the only thing to have changed this year. In Australia we have been data mining trends in users’ search behaviour and have uncovered some interesting pieces of data. The way in which Australians search has changed dramatically. Most

Awareness And Use Of Modern Payment Methods In Russia

Many leading global companies have had to face that Russia is everything but easy to invade. As a current testament to this, ubiquitous forces like Facebook and Google haven’t managed to wipe out the local competition as has been the

How do you SEO the un-SEOable Naver?

Well, assuming that you have a rough indication of the way Naver works, you will know that the top results are very often not actually websites. Instead they are things that Naver returns from its own internal sources, such as

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