On Tuesday, Google announced that it was rolling out city-level targeting and location extensions for nine new countries within AdWords, thus bringing the full list of countries with these geo-targeting options up to 43. Coincidentally, Google made a switch to
According to LinkedIn’s 2012 second quarter results, US revenue represented 65% of the company’s total revenue, while international markets accounted for the remaining 35%. This gap, however, might be narrowed in the near future as the world’s largest professional network
Mobile web growth is highest in Asia, Asia will lead the global e-commerce market, China has the world’s most internet users: The headlines focusing on the growth and potential for online businesses in Asia are never ending. More and more Western organisations are choosing
E-commerce brands need to be focusing on Asia for growth, according to eMarketer figures which predict that the region will generate more online sales than any other by 2013. North America has consistently been the leader in B2C e-commerce sales,
The realisation that Facebook, Twitter and the likes aren’t necessarily leading the pack in every country on the planet seems to have yet to prevail within many international organisations. In China, for instance, these Western social giants aren’t even accessible
Geo-targeting is undoubtedly one of the major challenges in international search and continues to cause problems for organisations that target audiences across different regions and/or languages. Certainly, ensuring that your content appears in front of its intended audience is easier
Many Western organisations have China on top of the agenda as the next destination for expansion and future growth. At a first glance, the business potential is staggering, however when researching the Chinese market more thoroughly, the prevailing cultural differences
Despite deep global recession, the Chinese economy has largely marched on unimpeded. Recently, however, China has had to face the reality of a cooling domestic economy, and serious concerns have been raised over the downward trajectory that leaves full-year growth on
