Webcertain blog

Digital marketing for global brands

Baidu to take on Google in South America

There is one word that comes to mind when evaluating Baidu’s 2011 financial performance: gangbusters. Although Google CEO and co-founder, Larry Page, used that very same word to describe Google’s Q3 2011 earnings, this seems very applicable to the Chinese

Which Online Market Is The Fastest Growing In Europe?

Yesterday, comScore released an Overview of European Internet Usage for December 2011. The release, highlighting internet usage in 49 European markets and providing individual reporting on 18 of those markets, shows that the Russian internet audience continues to be Europe’s largest

10 things international web marketers need to know

….and will learn at the International Search Summit @ SMX West The International Search Summit provides training, advice and insight to those working in the challenging discipline of international digital marketing. Here are just 10 things that anyone involved in

International SEO: How To Create A Global Link Building Strategy

Link building is subject to the same linguistic, cultural and localisation challenges as any other aspect of international marketing. Links do not necessarily carry the same value across every market, and a tactic that works well in one country might

Google Owns The Global Mobile Space, But For How Long?

Google is dominating the global desktop search marketplace, with its current market share standing at 67%, according to Trefis. While it is good to dominate, it is even better to own – and this is almost what Google does when

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