Webcertain blog

Digital marketing for global brands

Google changes the rules for multilingual websites – but will it help?

Google has announced “New markup for multilingual content” which has sigificant consequences for anyone running websites in more than one language or in more than one country. This includes those with different versions for English for the US and UK

EU To Accuse Google Of Abuse Of Dominance In 400 Page Document

The Financial Times is reporting today that Dealreporter.com (a subscription service) has details of a 400 page document spelling out accusations from complainants to the EU related to abuse of the search engine’s commercial dominance in Europe. The total list

International Search Specialists Connect In London: Don't Miss It!

The only conference for international marketers is back in London on 24th November – and for anyone working in the global SEO, PPC and social media space, the International Search Summit is one event not to miss. And here are

France – Abusive SEO Tactics – A Beer Story

SaveurBière.com has been sentenced and fined a 10000euro fine by the Cour d’Appel de Douai, France (court of appeals of Douai) for abusive SEO tactics & techniques. Google did not think those techniques were outside its guidelines… The story 2007,

Do you know what consumers expect from your brands?

For decades it was the media companies that largely controlled the tools through which consumers were told what to buy and where. With the mass popularity of the Internet consumers now have the ability to generate, curate and distribute content

Yandex Announces 65% Increase In Revenues In Q3

The leading Russian search engine Yandex, announced yesterday that its revenues had grown by 65% in quarter 3 compared with the previous year. With a turnover of 5.2 billion Rubles ($161.9 million Rubles) and a profit of 1.8 billion Rubles,

Want International SEO Success? Then Understand Your Audience

International SEO will be a key topic at the upcoming International Search Summit on 24th November, where delegates will be guided through the challenges of marketing to a global audience by  international marketing specialists who have been there, done it

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