When you think about SEO and search engine advertising, chances are that you immediately think of Google. Even though you know other search engines exist, they probably do not cross your mind. But could that be a costly mistake? Depending
Any digital marketer with experience of trying to set up an account for their company on a Chinese online platform will know that it can be very difficult. Chinese digital platforms often demand that users submit a plethora of documentation
Every year, the same question pops up: Is SEO still a good investment? And, every year, the answer is the same: Yes! In fact, according to research by BrightEdge, in 2021, SEO is more important than ever, with 53% of
Core Web Vitals are a set of metrics that measure a website’s loading, interactivity and visual stability. In combination with other components relating to website security and user friendliness, these metrics will make up a set of signals called “page
If your brand has a presence in multiple markets, then you will most probably have a regular need to translate at least some of your content. Employing writers for each target market is not always an option, in which case
International social media can be a tricky beast to tackle. Not only do you have to localise your content and images and make sure they are suitable for the target market, but you can also find yourself having to be
Amazon is the most popular e-commerce site in the world. The smile of the Amazon logo is so familiar, and the sight of Amazon boxes so commonplace, that you could be forgiven for thinking that it is the only e-commerce
If you only have experience of social media in a typical Western country, your mind probably jumps to Facebook first, followed by maybe Instagram or Twitter. But social media looks very different in certain other countries. Some countries have their
