What is WeChat? WeChat is a very popular platform in China. It has over 1.3 billion monthly active accounts, which is nearly the entire population of China. Users can perform a wide variety of activities on WeChat, including socialising, messaging, … Read More
Google recently introduced a new feature called consent mode, designed to enhance user privacy and improve the way online consent is managed. In light of this, it is crucial to be proactive in addressing these changes and ensuring compliance by … Read More
Introduction WeChat is the most popular social platform in China, making it an essential platform for brands wanting to succeed in the country. But what are the most effective strategies when it comes to marketing on WeChat? WeChat is a … Read More
Introduction With WeChat being the most popular social platform in China, it is an essential channel for your brand’s digital marketing efforts when targeting the country. One important part of your WeChat marketing strategy should be video marketing. Like everywhere … Read More
Introduction WeChat is the most popular social network in China, making it a vital platform for your brand to be active on if you are targeting the country. With over 1.3 billion monthly active users from all walks of life, … Read More
Introduction WeChat is the most popular social platform in China, making it an essential channel for your Chinese marketing activities. You should set up a WeChat account for your brand and make sure to use it regularly in order to … Read More
Introduction WeChat is the most popular social network in China, with over 1.3 billion monthly active users. If your brand is targeting the Chinese market, WeChat is an essential platform for your marketing efforts, whether your company is B2C or … Read More
Introduction WeChat is the most popular social network in China, making it an essential platform for your brand to be active on if you want to succeed in the country. With over 1.3 billion monthly active users from all walks … Read More
South Korea is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. The first reason is its size: it is a relatively large country, with a sizeable population, which means there will likely … Read More
Introduction The digital marketing world is constantly evolving, and so is the way audiences consume content. Over the last decade, we have seen video become one of the most powerful global communication tools that has become a must in any … Read More
Introduction Over the course of the last four decades, the world has seen an astonishing amount of change. Our world has become “smaller”, more interconnected, and travel and communication have never been easier. This change has been driven primarily by … Read More
Humans love stories. Whether they are told through word-of-mouth, books or films, stories are something that have been capturing humans’ attention for millennia, transcending boundaries and making us feel very real connections with the characters and the themes they are … Read More
When doing digital marketing in Vietnam, you need to be aware that the country has a very different digital landscape from any other country in the world. It has its own search engine, social network and e-commerce platform, which means … Read More
A website migration is one of the most complex projects your website can undergo. From the sheer number of teams and stakeholders typically involved, to the technical complexities, things can very easily go wrong if mistakes are made and proper … Read More
When embarking on a digital marketing campaign in South Korea, you need to make sure you are tailoring your marketing efforts to the needs of the local market. This is because South Korea has a digital landscape unlike any other! … Read More
