If you are targeting the Chinese market, then you need to be aware that the country’s social media landscape is totally different from anywhere else in the world. With most Western social networks being blocked by the so-called Great Firewall
If you are an international digital marketer with experience targeting the Middle Eastern and African market, then you will know that you cannot treat the vast region of “the Middle East and Africa” as one singular entity. As well as
When you think of e-commerce, your mind probably goes straight to the global online shopping behemoth Amazon. Amazon is so strong that its dominance can seem absolute – but there are in fact many markets where it is not the
Introduction The discovery and planning phase is the cornerstone of web development projects, accounting for approximately 50% of the work and holding paramount importance. It establishes the foundation for the project, ensuring the final website aligns with company goals, stakeholder
Let’s imagine that your company wants to reach a larger international audience. If you are already running successful PPC campaigns in English, you may want to know how best to utilise these to target new markets. When it comes to
Introduction Over years of overseeing website development projects, I have realised one thing: the importance of the discovery and planning phase cannot be overstated. This phase sets the stage for a successful project by establishing a clear plan and vision
If you are an international digital marketer with experience targeting the North American market, then you will know how important it is to keep up to date with the trends and user behaviours in each country you are targeting. This
Introduction When you are a B2B brand targeting the Japanese market, it is important to have a good understanding of the business culture there. This will help you to do business in the smoothest, most effective and most respectful way
