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Digital marketing for global brands

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1 In 3 Black Friday 2016 Sales Were On Mobile

Global Marketing News – 30th November 2016 Mobile made up a third of Black Friday sales in the US this year, India is relying on festive sales, and Yoox Net-A-Porter has made a deal to push forward Middle Eastern ecommerce. … Read More

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Airbnb Buying Into The Chinese Market

Global Marketing News – 28th November 2016 Airbnb is looking to buy its way into the Chinese market, B2B marketers have shown that they are doubtful of programmatic advertising, and BBM has revealed its new plans for Indonesia. Visit Webcertain.tv to watch … Read More

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Facebook Allegedly Considering Entering China

Global Marketing News – 25th November 2016 Facebook is reportedly trying to enter China, Baidu has been hit by medical controversy once again, and Turkey’s mobile marketing industry is being held back. Visit Webcertain.tv to watch the full bulletin or to watch a wide … Read More

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Majority Of Russians Support Online Censorship

Global Marketing News – 24th November 2016 The majority of Russians support online censorship, China’s online giants are moving towards paid content, and social influencers are not swayed by money. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of … Read More

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Tencent Struggles With WeChat Expansion

Global Marketing News – 23rd November 2016 Tencent has revealed how it is struggling to expand globally, South Korea has refused to give map data to Google, and a study has found that rates of app abandonment are continuing to … Read More

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Cross-Border Sales Have Grown 38% Since 2014

Global Marketing News – 22nd November 2016 PayPal has seen a 38% increase in cross-border sales over the last 2 years, the Indian messaging app Hike has launched a new Snapchat-like feature, and the payments technology company Alternative Payments has … Read More

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Two-Thirds Live Under Internet Censorship In 2016

Global Marketing News – 17th November 2016 Two-thirds of internet users now live under some form of government-imposed censorship, research has found that website speed is an essential part of ecommerce success in China, and Google and Facebook have both … Read More

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Russian Court Upholds LinkedIn Ban

Global Marketing News – 16th November 2016 The Russian courts have upheld a ban on the the professional social network LinkedIn, Line is turning its back on Western markets to focus solely on four Asian countries, and a new ecommerce … Read More

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Alibaba Smashes Singles’ Day Sales Records

Global Marketing News – 15th November 2016 Alibaba has broken Singles’ Day sales this year, Google has responded to an EU anti-trust investigation, and China has pulled ahead of the US in the m-commerce markets. Visit Webcertain.tv to watch the full bulletin or to … Read More

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Programmatic Advertising Rising In Asia And LATAM

Global Marketing News – 14th November 2016 Programmatic advertising looks to grow in Asian and Latin American markets, Jumia hopes for more unique visitors over the Nigerian Black Friday sales, and Alibaba wants to launch Singles’ Day sales beyond China. … Read More

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Marks And Spencer Pulls Out Of 10 Countries

Global Marketing News – 10th November 2016 Marks and Spencer has announced plans for a global restructuring, WhatsApp has put a stop to Facebook data sharing in the UK, and Instagram advertising has seen huge success. Visit Webcertain.tv to watch the full bulletin or … Read More

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