Webcertain blog

Digital marketing for global brands

Sivan Hu

How to create effective WeChat articles

Introduction WeChat is the most popular social platform in China, making it an essential channel for your Chinese marketing activities. You should set up a WeChat account for your brand and make sure to use it regularly in order to

Amy Chan

How to boost customer engagement on WeChat

Introduction WeChat is the most popular social network in China, with over 1.3 billion monthly active users. If your brand is targeting the Chinese market, WeChat is an essential platform for your marketing efforts, whether your company is B2C or

Amy Chan

How to open and verify an official WeChat account

Introduction WeChat is the most popular social network in China, making it an essential platform for your brand to be active on if you want to succeed in the country. With over 1.3 billion monthly active users from all walks

Jaein Lee

3 tips for digital marketing in South Korea

This blog post was updated on 30 September 2025. South Korea is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. The first reason is its size: it is a relatively large country,

Miren Massó

Harness the power of global video storytelling

Introduction The digital marketing world is constantly evolving, and so is the way audiences consume content. Over the last decade, we have seen video become one of the most powerful global communication tools that has become a must in any

César Gonçalves

Opportunities for B2B companies in the metaverse

Introduction Over the course of the last four decades, the world has seen an astonishing amount of change. Our world has become “smaller”, more interconnected, and travel and communication have never been easier. This change has been driven primarily by

Anlieka Marconi

3 tips for telling your brand story on social media

Humans love stories. Whether they are told through word-of-mouth, books or films, stories are something that have been capturing humans’ attention for millennia, transcending boundaries and making us feel very real connections with the characters and the themes they are

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