The IABUK, reported in the Guardian says that paid for search advertising or pay per click, has risen by 57.7% this year over last.
The finding comes in their annual study of online market share carried out with Pricewaterhouse Coopers and the World Advertising Research Centre.
A YouGov finding also says that UK web users now spend 23 hours per week online – somewhat of an underestimate in my case!
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Andy Atkins-Kruger
CEO at Webcertain
Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.
Latest posts by Andy Atkins-Kruger (see all)
- Launching our new concept – Webcertain In-house! - July 26, 2019
- Yes, the robots are here and they’re running Google Ads! - April 10, 2019
- Be prepared: A personal message from Webcertain’s CEO - May 15, 2018
