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Pear Analytics Report Shows 40% of all Tweets are Useless

Pear Analytics has released a report on Twitter “in search of finding out what people are really using Twitter for”.

The study examined a sample of US Tweets and provides interesting insights on how people are using Twitter:

* 40% of Tweets are BLA BLA (people talking … about themselves)

* 37% are conversational (people talking to people)

* 8.7% are informational (RE TWEETS, people relaying useful, interesting information)

The report provides numerous metrics including a section called Why Teens Aren’t Using Twitter where a 15 year old intern at Morgan Stanley finds Twitter not safe, and explains why teens prefer FaceBook and MySpace.

(SOURCE: Mashable)

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Sante J. Achille

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