A study has found that the success of Pokémon Go has had a surprisingly positive impact on mobile commerce. The UK is experiencing its highest ecommerce growth in nearly two years. And Instagram has entered a very exclusive club by hitting 1 billion downloads on Google Play.
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Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
Generative AI (GenAI) is rapidly evolving from a tool marketers use to a strategic asset they design and control. Whilst early adoption focused on using pre-built AI models like ChatGPT,
Introduction In the past 48 hours, DeepSeek has caused a significant stir in the global tech landscape. With its unexpected arrival and the powerful impact it has already had on
