Data from IAB Europe has revealed that European programmatic advertising has jumped by over 70% in the last calendar year, the British fashion retailer New Look has started the process of launching in the German online market, and a new travel app has been launched by Google.
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Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
Generative AI (GenAI) is rapidly evolving from a tool marketers use to a strategic asset they design and control. Whilst early adoption focused on using pre-built AI models like ChatGPT,
Introduction In the past 48 hours, DeepSeek has caused a significant stir in the global tech landscape. With its unexpected arrival and the powerful impact it has already had on
