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PSI-Japan begins ".mobi" domain registration

PSI-Japan has begun accepting the applications for new domain “.mobi” for mobile sites.

From May 22 to 29, the registration is limited to the member companies and organizations to GSMA, CTIA, MMA, CWTA, and MEF for their registered trademarks.

From June 12 to 21, any users who has registered trademarks can apply the registration, and from August 28 to September 10, they will accept the registration forms from general public.

The new domain will be in effect from September 14 (15th Japan time).

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Motoko Hunt

President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.

2 Responses to PSI-Japan begins ".mobi" domain registration

  1. Erik says:


    I was wondering if .mobi is gaining any interest in Japan. Does anyone know how .mobi is doing there? I have registered several .mobi domains pertaining to Japan and Tokyo and would like to see them developed or sold.


  2. David Temple says:

    You would think a domain name for a mobile would be a little shorter than 4 characters. Why not .mo? Maybe you can program the phone to automatically add the domain name.

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