Since we don’t have Thanksgiving holiday in Japan, we don’t have the Black Friday nor the Cyber Monday. But, on December 7 (OK, it was Sunday), Rakuten had the record sales of more than 3 billion yen in one day, which was 40% up from the same time last year. I guess Japanese market is exempt from the financial crisis.
Rakuten thinks that many business men/women in Japan received a customary December bonus on Friday the 5th, and researched online on Saturday before they made the purchase on Sunday the 7th.
Rakuten has been getting the average of 1.7 billion yen/day this year.
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Motoko Hunt
President & Search Marketing Strategist at AJPR
Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the
APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she
has been providing search marketing consulting services targeting Japan and
Asia to companies around the world. Her services have made a big impact on
the search marketing campaigns of some of the world's most popular
multi-national brands. A number of her articles have been published on industry
websites and printed media including MultiLingual Computing and the International
Journal of Localisation. She also writes about the Japanese online market on her
blog at AJPR and contributes to several online magazines in Japan and Asia.
She served as a member of the board of directors of SEMPO in 2010-2012, and
is a chairperson of the SEMPO Asia-Pacific Committee.
Latest posts by Motoko Hunt (see all)
- Yahoo Japan’s E-Commerce Revolution: No Fees Model - October 7, 2013
- Rakuten Inc. to invest US$100million in Pinterest - May 20, 2012
- Yahoo, Alibaba and Softbank have reached the agreement on Alipay - August 2, 2011
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