The second day of the conference opened with presentations (one of which by myself) on Web 2.0.
My presentation can be downloaded here.
Pay per Click and analytics were reviewed in depth during the following sessions and followed by multilingual issues.
Andy Atkins Kruger provided insight on the challenges of setting up and running correctly a multilingual web site. Issues such as translation, plurals & singulars, prepositions and particles, accents, alternate characters, aggregation, declensions are some of the topics covered by Andy during his sessions.
Motoko Hunt provided interesting insight on the Asian market – here are some numbers from her presentation:
Top 10 Countries On Internet
- USA
- China
- Japan
- India
- Germany
- UK
- South Korea
- France
- Italy
- Brazil
Top 10 Languages On Internet
- English
- Chinese
- Japanese
- Spanish
- German
- French
- Portuguese
- Korean
- Italian
- Russian
More information on the Japanese market:
- There are more mobile Internet Users in Japan than PC users
- 37% of daily blog entries in the world is in Japanese
- 84% of Japanese trust information on blogs and Social Networks
Sante J. Achille
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- European Interactive Advertising Association Report Dec. 2010 - December 21, 2010
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Depending in which region you live, we have 4 different words for “tangerine” in Brazil. Please, do not rely in translators for your search campaign targeting brazilian users or portuguese language. Partner with someone local.
It was a great pleasure to be there and provide a significant contribution to the success of the this wonderful initiative. I have a few things to do and I’ll be wrapping up the conference witha post later today
A big thank to you Sante for his contribution to the Reykjavik Conference and for providing the coverage on Multilingual Search! He’ll also be interested to know that those of who, unlike him, delayed our departures until Sunday were trapped by a feroucious wind which prevented all flights out!