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RSS reader brings more accesses to sites in Japan

RSS feeds are very convenient way to obtain the information without visiting each web site, and more and more Japanese are using the services.
Despite the initial concern of some of the sites may lose the number of access by providing the RSS service, the latest research done by Japan.Internet.com and goo Research shows that RSS’s bringing more accesses to the sites.

Q1: Do you visit more sites due to RSS feeds?
– More, 34.6%
– Hasn’t changed, 59.5%
– Less, 5.8%

Q2: Do you visit sites you read on RSS feeds?
– Always, 23.5%
– Sometimes, 58.1%

Picture of Motoko Hunt

Motoko Hunt

Motoko Hunt manages the SEO for all of Adobe's properties in Japan and the APAC region. Prior to joining Adobe, Motoko established AJPR in 1998; she has been providing search marketing consulting services targeting Japan and Asia to companies around the world. Her services have made a big impact on the search marketing campaigns of some of the world's most popular multi-national brands. A number of her articles have been published on industry websites and printed media including MultiLingual Computing and the International Journal of Localisation. She also writes about the Japanese online market on her blog at AJPR and contributes to several online magazines in Japan and Asia. She served as a member of the board of directors of SEMPO in 2010-2012, and is a chairperson of the SEMPO Asia-Pacific Committee.
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