The goal itself can either be a specific page in the web site or a set number of pages (to reflects the depth of interest of the users for each campaign).
It is a welcome development, but we are still waiting for API access to the search giant. Currently reports are only visible in their control panel or downloaded in CVS/Excel. Both methods require an understanding of the Russian language which adds an extra level of difficulty for non-Russian marketers.
Begun.ru, the second largest PPC provider and supplier of Yandex’s main competitor, Rambler (20% market share) has announced the launch of their own API service. Although there are more than a few teething problems with the fledgling service, it has increased the pressure on search providers to support more interactive PPC tools.